Modeling the Relationship between Transcendent Tourist Experience, Destination Brand Love and eWOM Intention in Wellness Tourism
Providing exceptional experiences to customers has become a paramount goal of the emerging Hospitality and Tourism industry (H&T) due to its experiential nature. Transcendent customer experience is a dimension of customer experience that refers to exceptional or deeply meaningful interactions that go beyond mere satisfaction to create a lasting emotional connection with a brand or product. This study empirically evaluates the influence of transcendent tourist experience (TTE) on eWOM intention through the mediating role of destination brand love (DBL) within the framework of Stimulus-Organism-Response theory. Using path analysis, this study examined data from 404 tourists who visited Wellness tourism destinations in Kerala. The findings of the study reveal that TTE significantly influence eWOM through the mediation of DBL. It also provides valuable insights for tourism marketers who aim to leverage consumer sentiments to promote destinations online and to focus on improving customer engagement and advocacy through experiential marketing.
Sentiment Analysis of Social Media Data in Tourism Destination Studies: A Systematic Literature Review
Sentiment analysis of social media data has emerged as a valuable tool for understanding tourist perceptions and behaviors. To the best of the author’s knowledge, this is the first systematic review that precisely focuses on tourism destination studies applying sentiment analysis to social media data. It highlights methodological patterns, identifies underutilized platforms and techniques, and proposes future research directions for this growing interdisciplinary field. A systematic review of research papers published between 2016 and 2024 was conducted using reliable and credible databases, including ScienceDirect, IEEE Xplore, Emerald Insight, Springer, Scopus, Google Scholar and Web of Science. After the initial and thorough screening of published papers, 29 out of 81 articles were selected for the review process. The articles were reviewed based on the objectives and methodology of the study. The results show that most studies used machine learning and lexicons techniques for sentiment analysis of social media data, primarily from Twitter and TripAdvisor. There is strong empirical evidence that social media plays a significant role in shaping the image of tourist destinations.
Promoting Rural Tourism through Social-Media and Digital Entrepreneurship: Insights from Homestays Operators of Sikkim
In today’s digital age, social media can transform small rural businesses into globally visible enterprises. This study explored the adoption, perceived opportunities, and challenges of social media use among rural homestay operators in Sikkim, India. A qualitative research design was employed, and semi-structured interviews were conducted with 30 homestay operators across all districts of Sikkim and analyzed using thematic analysis. The findings revealed that social media adoption was highly strategic and uneven, with WhatsApp, Facebook, and Instagram being the most frequently used platforms by the participants. Operators strategically use WhatsApp, Facebook, and Instagram to promote homestays, build trust, and engage with guests, with video content being the most effective medium. However, adoption is limited by infrastructural constraints, digital skill gaps, operational time pressures, and exposure to online risks. This study contributes to the understanding of digital entrepreneurship in rural tourism and offers practical guidance for improving social media adoption by small-scale operators. The findings also provide policymakers with evidence to design targeted interventions for infrastructure development and capacity-building programs.
Traditional Weaving and Handloom Practices as a Tourism Development Tool: A study of Umden-Diwon Village, Ri Bhoi District, Meghalaya
In Meghalaya, 80 % of the population lives in rural areas, and many of the residents are involved in various economic activities, which is essential to improve their quality of life. Apart from agricultural activities, the handloom sectors are considered important by many rural communities. The purpose of the study is to assess the current scenario of the traditional handloom practices and to examine the perception of local communities of Umden-Diwon Village on integrating traditional handloom practices as a tourism development tool. The study adopted a mixed-method approach, using a structured questionnaire and interviews. The result of the study reveals that the majority of the weavers' communities see tourism as a tool for development, in the context of socioeconomic growth, cultural preservation and community empowerment. Integration of the traditional handloom practices with the growth of touristic activities within the local community is also very challenging. Therefore, the study recommended that it is very important in creating policies that support sustainable tourism development, long-term cultural heritage, preservation and community empowerment in the region.
“Bridging the Gap Between Digital Security and Tourist Experience in Smart Destinations”
Purpose: This study proposes and empirically validates a novel conceptual framework — the Security-Experience Alignment Model (SEAM) — which investigates how objective cybersecurity conditions mediate the relationship between perceived digital trust and tourist satisfaction in smart tourism ecosystems. Design/methodology/approach: A sequential mixed-method research design was adopted. First, quantitative survey data from 210 thematic travelers was collected to assess satisfaction drivers, hygiene perceptions, and cybersecurity awareness. Second, a technical cybersecurity audit was conducted on representative smart tourism infrastructures, including wireless access points and mobile applications, utilizing penetration testing tools. The dataset was analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) to identify mediation effects and direct relationships. Findings: Results reveal a statistically significant decoupling between perceived digital trust and actual security posture of tourism infrastructures. While personalization and smart services enhance satisfaction, infrastructural vulnerabilities reduce underlying trust without immediate impact on satisfaction scores. The SEAM framework identifies cybersecurity resilience as a latent variable that indirectly affects long-term tourist loyalty intentions. Originality/value: The study contributes to the evolving discourse on smart tourism by theoretically integrating cybersecurity resilience into models of tourist satisfaction and trust. It advances prior literature by demonstrating the mediating role of infrastructural security in shaping visitor experiences and provides actionable insights for designing secure-by-default smart tourism ecosystems.
EXPLORING SUSTAINABLE TEA TOURISM IN NILGIRIS: A MULTI-DIMENSIONAL APPROACH TO GROWTH AND CONSERVATION
In an era where sustainable development is paramount, tea tourism has emerged as a dynamic convergence of cultural heritage, economic opportunity, environmental stewardship, and technological innovation. This study examines sustainable tea tourism practices in the Nilgiris District of Tamil Nadu, India, by integrating quantitative and qualitative research methodologies. A structured questionnaire was administered to 126 tea growers, tea manufacturers and other key stakeholders, while in-depth interviews and focus group sessions enriched the data, particularly in understanding the operational challenges associated with eco-friendly initiatives. Structural Equation Modeling (SEM) revealed that community collaboration, economic empowerment, and technological/infrastructural support each exert a significantly positive impact on sustainable tea tourism practices. Conversely, eco-friendly practices were found to have a negative coefficient, a finding that was further clarified through qualitative insights—highlighting issues such as high initial capital outlay, insufficient training, and policy limitations. The study underscores the importance of a holistic approach in which technological investments and enhanced community participation mitigate the challenges tied to sustainable environmental practices. These findings provide actionable recommendations for policymakers, tea estate managers, and tourism professionals aimed at reinforcing sustainable practices within the tea tourism ecosystem. Additionally, the study discusses its limitations and suggests potential directions for future research.
Overtourism: Insights from Residents of a Himalayan Heritage Hill Station
Overtourism is a phenomenon that negatively affects a tourist destination's economic, social, and environmental aspects. The problems overtourism reflects are overcrowding, traffic congestion, pollution, and stress on transportation infrastructure. This leads our study to understand the overtourism phenomenon through the residents' perception in a tourist destination of a Himalayan hill station. A descriptive research design is used to explore the problems of overtourism from the residents’ perspective. The data was collected from 148 residents using Google Forms. The study was conducted in Darjeeling, a prominent Himalayan Heritage hill station situated in the northernmost part of the State of West Bengal, India. The study finds that overtourism is a concerning phenomenon, with its effects highly felt by the residents. The results further presented a strong agreement among locals regarding the region's high economic dependency on tourism. Recognising the need for an economically sound and socially acceptable solution. The study proposes a 3R strategic overtourism management model to address overtourism, where 3R stands for Reduce, Replace, and Regenerate. Rather than a strictly linear or sequential strategy, the 3R model for overtourism is conceptualised as a cross-sectional framework in which all three components may co-exist in an integrated manner within a destination’s policy environment. This model proposes three key solutions to mitigating tourism pressure, diversifying tourism as a source of income, and regenerating tourism in a more sustainable manner.
Indigenous Herbal Wellness: A Potent Threshold towards Growth of Tourism Business in Kashmir Horizon, India
The vale is privileged with diverse floral biodiversity and would be considered an incredible potential for the growth and development of herbal wellness tourism in the region. In this perspective an investigation has been carried out to bring forth untapped treasure of bio-herbal heritage on the arena of tourism sector. The endeavor is being prompted; 1] to study potentiality of indigenous bio-herbal heritage from the perspective of wellness Tourism in Kashmir; 2] to highlight traditional medical significance of herbs in association to various ailments; 3] to discuss economic benefits of indigenous medicinal plants in light of herbal wellness tourism industry on the host community. The data was evaluated with execution of One-Way ANOVA through the pooled interval plot to point out variance (StDev) among identified contents. Further, to scrutinize current trends and prospective growth of tourist arrivals the Regression Technique has been employed along ‘fitted line plot’ to analyze data.
The role of tourism in the new growth perspectives in SEE
Tourism is an increasingly important source of income and development driver in South-Eastern European (SEE) countries. Besides positive effects on economic growth, tourism greatly affects the environment. Therefore, new growth perspectives include tourism as important industry with its economic, social, and environmental impacts. Consequently, economic growth is nowadays discussed more in the context of environmental concerns than decades before. The focus of this review paper is put on the new economic growth theories and the role of tourism in it, together with challenges the new theories face. The starting point of the research is the abandonment of existing, neoliberal assumption and paradigm of neoliberal capitalism which includes constant growth and thereby worsens the impact on the environment. Disadvantages, as well as negative impact on the environment leads to the emergence of new perspective on growth – from growth-optimist and green-growth through a-growth to the theory of de-growth. The main premise is that unlimited growth is not possible on a planet with limited resources. Hence, new growth theories emphasise the importance of redefine tourism with focus on the rights of local communities and rebuild the social capacities of tourism. This paper questions advantages and disadvantages, as well as the potential consequences of the establishment of new growth policies. Considering that the Mediterranean countries of Southeastern Europe largely base their economic growth on the tourism sector, the analysis of the position of tourism in new growth perspective as well as adaptation to new policies is an important topic for research.
This study explores the implementation of Smart Beach Parameters in Goa’s tourism industry to enhance the beach experience and support effective management and planning. As tourism evolves globally, the integration of information and communication technologies (ICT) is crucial for sustaining competitiveness and promoting sustainable development. The research aims to develop a tailored Smart Tourism Destination Scale for Goa, focusing on five key factors—Amenities, Accessibility, Activities, Available Packages, and Ancillary Services—and their impact on the Attractiveness of beach destinations. A mixed-method approach, including a primary field survey, semi-structured interviews, participatory observation, and data analysis through SPSS, was employed to assess the significance of these factors. Findings indicate that Amenities, Accessibility, and Activities are pivotal in enhancing beach attractiveness, while Available Packages and Ancillary Services contribute to overall tourist satisfaction. The results provide practical insights for improving beach tourism management in Goa, offering a framework for integrating smart solutions that can attract both domestic and international tourists. The implications emphasize the need for dynamic technological platforms to improve beach management and tourist experiences. Future research is recommended to validate the developed scale using Confirmatory Factor Analysis (CFA) and explore the integration of emerging technologies like AI, AR, and VR. This study contributes to the theoretical understanding of smart tourism and provides actionable recommendations for enhancing the sustainability and competitiveness of beach destinations.
Tasting Tourism: Evaluating Gastro Offerings in Sarajevo and Mostar via TripAdvisor Reviews
Sarajevo and Mostar, the most visited destinations in Bosnia and Herzegovina (BiH), are well known for their gastronomic offerings. Influenced by diverse traditions and cultures, their culinary scenes reflect a notable influence of the Ottoman Empire. Both destinations boast numerous restaurants serving delicious dishes from both local and international cuisines. As online review platforms are a leading source of information in hospitality and tourism, this paper analyses TripAdvisor reviews of 56 restaurants in Sarajevo and 21 restaurants in Mostar that specialize in offering local cuisine. Given that traditional dishes have become a key factor in destination selection and tourist attraction, the aim of this study is to assess tourist satisfaction and highlight similarities and differences in perceptions of the local gastronomic offer in Sarajevo and Mostar. The research findings indicate that the most influential factor in tourist satisfaction is the balance between food quality and price. Interestingly, in both destinations, tourists perceive the local cuisine as Bosnian cuisine. The results of this analysis may serve as a valuable tool for policymakers and businesses to develop and effectively promote local gastronomic offerings.
An Decadial Empirical Overview on Contributions of India’s Tourism Towards Employment and Gross Domestic Product
The economy evolves around a vital macro-economic indicator the gross domestic product, which gives us vivid picture of the state of evolvement of the economy in producing the final value of goods and services. The related activities associated with tourism like art, recreation and entertainment have been pioneer to establishing employment even to the vulnerable sections of the society. These on and off employment sources have to churn to be long term sources of income for a long standing direct and indirect contribution to gross domestic product.
Meghalaya's nature-based tourism and visitors' environmentally conscious behaviour in response to climate change
This study explores the complex interactions that exist between travellers' understanding of climate change, environmentally conscious behaviour, and the experiences that result from these interactions within Meghalaya's nature-based tourism industry. Using a mixed-methods approach, information was gathered from a wide range of visitors who were visiting the area via structured questionnaires and in-depth interviews. Our research reveals a range of incentives, obstacles, and triggers influencing visitors' responsible behaviour, providing a more complex picture of their pro-environmental views and behaviours. Travellers' awareness of environmental issues becomes more important as a result of climate change, leading them to adopt more sustainable behaviours. The research reveals discernible trends of ecologically conscious behaviour across diverse population groups, providing insight into the possibility of customised treatments. Additionally, the study delves into the complex relationships that exist between visitors' increased environmental consciousness and the calibre of their experiences in nature. Studies show a mutually beneficial connection in which environmentally responsible decisions enhance visitors' overall enjoyment and sense of the genuineness of their experiences with Meghalaya's natural treasures. As we explore the implications for practice and policy, this research adds to the growing body of empirical research in the field of sustainable tourism and provides useful information for those involved in determining how nature-based tourism will develop in Meghalaya in the face of climate change.
Strategic Dynamics of Mergers and Acquisitions in the Tourism and Hotel Industry: Insights, Challenges, and Opportunities
Mergers and acquisitions (M&A) serve as strategic mechanisms for growth, resource optimization, and competitive positioning, particularly within the dynamic and diverse tourism industry, including the hotel sector. This case study synthesizes insights from five research papers to analyze critical factors influencing M&A in subsectors such as hotels, travel agencies, and cruise companies. Using a meta-analytical methodology, the study explores themes including determinants of success, the impact of institutional environments, strategic decision-making, and temporal perspectives on performance outcomes. Findings highlight the pivotal role of payment methods (cash versus stock), with cash payments generally preferred in stable environments for reducing uncertainty and enhancing trust. Institutional and regulatory factors significantly influence payment strategies and post-merger success. Resource criticality drives strategic decisions, such as vertical integration in the hotel and cruise sectors, while partnerships mitigate risks in high-stakes scenarios. Although M&A activities often result in short-term financial volatility, effective post-merger integration and resource optimization, exemplified by methodologies like Data Envelopment Analysis (DEA), lead to long-term efficiencies and profitability. Practical recommendations for managers include aligning payment methods with institutional contexts, prioritizing detailed integration plans, leveraging alliances to mitigate risks, and tailoring strategies to the unique needs of specific subsectors such as hotels. Academically, the study contributes to the understanding of M&A by synthesizing diverse methodologies and addressing underexplored areas, such as the dynamics of hotel-sector efficiencies. While recognizing limitations, including reliance on secondary data and a narrow scope, this research offers actionable insights and paves the way for further exploration of evolving trends in M&A strategies across the tourism industry.
The Impact of Travel Influencers on Followers’ Attitudes and Visit Intention: A Study of Social Media Marketing in Tourism.
Influencer marketing is an emerging trend in social media marketing. In the present study, we identified various factors which influence followers towards travel influencers and their impact on followers’ attitudes and visit intentions. The research population includes all social media users who follow any travel influencers on social media. Based on Ducoffes’ Advertising Value Model and Source Credibility Theory, three variables, such as entertainment, informativeness and source credibility, were identified and tested. The research employed a structured quantitative approach using a self administered questionnaire. 172 valid responses were collected and analysed using SPSS and AMOS SEM. The findings of the study show that the three factors entertainment, informativeness and source credibility have a significant positive impact on followers’ attitudes. However, source credibility has a more significant impact, followed by entertainment and informativeness. Also, the study reveals that a positive attitude among followers enhances the intention to visit the destination recommended by travel influencers. These findings help destination marketers and tourism operators to create more useful influencer marketing campaigns. Further, future researchers can expand the current research model by adapting more factors which impact followers’ attitudes and visit intention.
The GREEN RESTAURANTS: A STRATEGY FOR PROMOTING ECO-GASTRONOMY TOURISM IN VOJVODINA'S CITIES
The concept of green restaurants has a significant impact on the promotion of eco-gastronomy tourism. This research investigates the potential of green restaurants as a sustainable tourism strategy with the objective of enhancing the appeal of urban tourist destinations in Vojvodina. The survey was carried out between February and November 2024 in restaurants located in four urban destinations within the Autonomous Province of Vojvodina (Novi Sad, Subotica, Sombor, and Zrenjanin), with a total of 287 respondents participating. The research findings showed a connection between attitudes towards gastronomy tourism and green restaurants, as well as between the importance of green practices and attitudes towards these types of restaurants. In addition, knowledge and interest in gastronomy significantly influence their desire to visit destinations with green restaurants. The results suggest that promoting green restaurant initiatives could position the cities of Vojvodina as competitive destinations for eco-gastronomy tourism.
Exploring the Potential of Dark Tourism in Kerala: An Analysis and Documentation of Attractions
Tourism is linked to concepts like leisure, joy, and enjoyment. The growth of niche tourism is essential, as individuals are now placing a greater emphasis on alternative travel than on conventional mass tourism. Even while India has made significant headway in creating specialized tourism, one particular industry Dark Tourism has not yet been developed. Dark tourism has become incredibly popular in the twenty-first century all across the world. The growth of the notion of special interest tourism and changing tourist tastes and preferences have compelled tourism policymakers worldwide to include this segment in their mission and vision statements. Several war-torn, underdeveloped nations that struggled to draw tourists due to a lack of supportive infrastructure have begun to welcome travelers for dark tourism since it gives them a competitive edge. Kerala, a state located on the south western coast of India is a popular tourist destination in India known for its beautiful beaches, backwaters, and rich culture and history has many places to engage in dark tourism. This paper attempts to address the potential of dark tourism in Kerala.
Participation of Women in the Decision-Making Process Vis-À-Vis the Development of Rural Tourism in Mawlynnong Village, Meghalaya
Rural women have a vital role in many parts of community life, but they aren't usually allowed to be involved in major decisions, or their participation in any decisions is limited. In India, women are key players in tourism, but when it comes to decision making their roles are often restricted. However, in Meghalaya, women are considered and thought to be in good shape and have better autonomy when compared with other women in different parts of the country. The study of the research was conducted in the Mawlynnong village, which is found in Meghalaya. This study investigates women’s engagement in the decision-making process for rural tourism development. The Paper opted for an exploratory study using a field survey and questionnaire. The study's participants consist of the female residents of the village who are engaged in tourism-related activities. The results show that even though women faced challenges, they were positively involved in decision-making concerning tourism development.
Memorable City Breaks in Serbia: Tourists' Sociodemographic Background
City breaks have become one of the most popular and rapidly expanding forms of travel. As a result, the market for these trips is becoming increasingly competitive. Due to major changes in tourist demand, it has become increasingly difficult to meet their needs. Many cities are still focused on providing classic tourism goods and services, ignoring travelers' growing desire for distinctive and unforgettable experiences. Such experiences are essential for the success of a tourist destination, achieving competitiveness, and determining tourists’ future behavior. Different people may perceive travel experience differently, which is determined by their personal background and demographics. However, the link between tourist sociodemographic features and MTEs has not been directly examined. Therefore, this study aimed at exploring the impact of tourists’ sociodemographic characteristics in shaping memorable experiences in city break destinations. The research was carried out among 614 international tourists in three Serbian cities. The findings revealed the impact of gender, age, marital status, income, and travel companions on MTEs.
Not Applicable Comparative Hospitality Eco-profiles of two Nature-rich Locations of the Indian Sundarbans
The hospitality sector comprising different types of tourist accommodations is an integral part of the tourism industry. In light of climate change concerns, sustainable development, and responsible behaviour, these accommodation establishments like hotels, lodges, and guest houses need to commit to the wise use of environmental resources like land, air, water, and energy. Efficient management of Carbon emissions, consumption of fresh water, and fossil fuel-based energy are imperative to ensure their resilience and acceptable environmental performance. This requires meticulous study and assessment of these parameters leading to the hospitality eco-profiling of a particular destination. This paper aims to present the baseline eco-profiles of the tourist establishments of both Jharkhali and Bakkhali - the two nature-based destinations of the Indian Sundarbans. The result is visualized in the form of a comparative eco-profile diagram for these two locations. The methodology involves the selection of parameters, field data collection through primary survey in the two locations, multi-stage documentation in predefined formats, and finally, computation of the values of the parameters. The seven parameters selected for comparison and their respective units are total bed capacity in numbers, average built-up area/lodge in m2, user water intensity in litres per head (guest) per day (lphd), water consumption index in kl/m2/year, energy performance index in kWh/m2/year, the capacity of captive electricity generator in kVA, and Carbon emission in kgC/m2/year. It was found that Bakkhali being a more mature destination with greater tourist visitations has much higher values for most parameters than Jharkhali. This first-ever eco-profiling exercise for the hospitality establishments in these two eco-sensitive tourist destinations is expected to help in monitoring the environmental performance of each hospitality unit, and also act as a reference for developing a regulatory framework and environmental management plan for the ecologically fragile Indian Sundarbans by the tourism administrators, planners and managers.
Attitudes of Local Population about Revitalization of Hunting Tourism in Tito’s Favourite Hunting Area “Karadjordjevo”
Convenient geographical position, variety of game, hunting tradition and hospitality culture contributed to the development of mass hunting tourism in Serbia in the end of the 20th century. Hunting activities were considerably developed on the territory of hunting area“ Karadjordjevo“, but the development stopped due to economical and political instability at the beginning of the 21st century. The aim of this research is to evaluate support of local population in the previously well-known hunting destinations nowadays when hunting tourism are under the pressure of different groups who underestimate their importance. Survey was conducted in the municipality of Backa Palanka in 2018, and the results show that the local population is generally prone to the revitalization of hunting tourism.
Journey through Data: Exploring Wellness Tourism through Bibliometric Analysis with Dimensions.ai Database
Overarching the benefits of tourism a niche kind of tourism motivates people around the world to travel for wellness overcoming level of stress, enhance a sense of joy, harmonised body, mind, and spirit last but not the least gratifying customer experiences boosting an individual well-being has been highlighted as wellness tourism. Wellness Tourism is often erroneously conflated in the literature with medical tourism, despite constituting an entirely distinct segment of health tourism. Furthermore, very few thorough reviews have been done up to the current times to evaluate the after effects of COVID-19 on wellness stream of research and emergence of its prominence in wellness tourism studies. Fulfilling the gap bibliometric analysis technique using dimension.ai is used to evaluate the article authorship, publication trend, co-authorship with synthesis of total article with a total of 1005 pertinent publications written in English-language using mapping technique of VOSviewer programme, relational approaches and evaluation methodologies based on productivity and impact indicators. Proposals and recommendations for future research are highlighted to explore the future dimension of the research in wellness tourism field. Keywords Wellness Tourism, Health Tourism, Medical Tourism, Dimensions.ai, Bibliometric Analysis, COVID-19
Unveiling Progress in Sustainable Tourism Research: A Comprehensive Bibliometric Exploration
Purpose: This research aims to evaluate the contribution of studies on sustainable tourism to the existing body of literature in this field. Design/Methodology/approach: A comprehensive analysis of 1310 literary works was conducted using bibliometric analysis. The study followed the parameters outlined in the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) framework, with a primary focus on the Scopus database. The study also emphasizes the importance of accurately identifying authors, references, and links relevant to sustainable tourism research. Findings: The analysis reveals the progression of research in sustainable tourism and identifies key co-citation clusters within the field. It highlights the absence of bibliometric analysis in this sector and underscores the need for fostering research collaboration between developed and developing nations to facilitate the development of sustainable tourism policies. Originality: This study provides a comprehensive examination of the literature on sustainable tourism, employing bibliometric analysis to fill the gap in existing research. By identifying key co-citation clusters and emphasizing the importance of research collaboration, this study offers original insights into the field of sustainable tourism.
Spatial Patterns and Road Network Accessibility of Cultural Heritage for Tourism Potentials in Banswara District, Rajasthan (India)
ABSTRACT Integrating cultural heritage with tourism helps reveal the tangible and intangible characteristics of a place that are the outcome of long-term interactions between the local population and their natural environment. The goal of this study is to investigate cultural heritage in relation to the tourism development in Banswara district, Rajasthan, India. The study first identified and classified the cultural heritage sites of Banswara district; thereafter, it used spatial statistics tools from ArcGIS 10.7 to find out distribution patterns as well as clusters and hotspots of cultural heritage. In addition to this, accessibility to cultural heritage sites is examined using buffer analysis. The results derived show the presence of hotspots and coldspots in the central part of Banswara district, which includes the Talwara Block. Compared to intangible cultural heritage, which is more sporadic, tangible cultural heritage tends to form hotspots and exhibits a more clustered pattern. Also, tangible cultural heritage sites are frequently found close to major highways when compared to intangible cultural heritage. This research can help planners formulate different strategies for incorporating cultural heritage for tourism development, and it can also help in the revitalization of those aspects of culture that face extinction.
Resident opinions towards impacts of Cultural Heritage Tourism: A case of Kullu Valley, Himachal Pradesh (India)
Residents opinions are important for planning and sustainable cultural heritage tourism development at a destination. In the present study, data was collected through a structured questionnaire to know the opinions of local residents towards the socio-cultural and economic impacts of Cultural heritage tourism in Kullu valley. The results of the study highlight that local residents perceive cultural heritage tourism brings socio-cultural & economic benefits and support tourism development. Residents are also aware about the darker side of tourism development on the local community, culture and economy. Strong partnerships between local residents and tourism authorities are required for sustainable cultural heritage tourism development.
A study on Responsible Behavioural Practices for Sustainable Development of Tourism in Mysore
Responsible practices intend to establish a positive relationship between the destination and the stakeholders of tourism. These actors include the local community, tourists, local businessmen, employees, authorities, government, and non-government organizations. While tourists play a vital role in the sustainable development of a destination, the local community largely remains the beneficiary as well as the victim of the consequences of impacts caused by tourism activities. Hence, the growth of the local community must happen sustainably. Mysore, the heritage city of Karnataka, was recently recognized as one of the cleanest cities in India. However, tourism activities adversely affect the sustainable practices of the city. The study highlights that insufficient supportive services and a lack of responsible behavioural practices among tourists are the challenges to the sustainable development of tourist attractions in various attractions of Mysore.
Assessing Big Data Analytics and Characteristics in Tourism: Agodi Gardens, Ibadan, Nigeria
There is a plethora of both organized and haphazard data in tourism destinations. Subjecting these data to appropriate analytics is pertinent to optimally engage them. This study focuses on the connection between big data analytics and big data’s characteristics in Agodi Gardens, Ibadan, Nigeria. Data was collected with questionnaire. The collected data was analyzed descriptively and inferentially. The study revealed that relationship exists between prescriptive/descriptive big data analytics and the characteristics of big data. Precisely, there is significant relationship between prescriptive data analytics velocity, veracity, volume and value. Similarly, there is significant relationship between descriptive data analytics and volume, variety, value and veracity. Likewise, variety and veracity of big data could influence big data analytics. The study therefore recommends; that the management of Agodi Gardens should engage thorough big data analytics, so that data elicited by customers can be appropriately analysed and topical inference could be drawn from the analysis. Keywords: velocity of big data, veracity of big data, volume of big data, value of big data, variety of big data and big data analytics.
Navigating Tourism Promise and Environmental Limits: A Suitability Analysis of Pal Beach (Indonesia) as an Emerging Coastal Recreational Destination
This study evaluates the suitability of Pal Beach in North Sulawesi, Indonesia, as a recreational beach tourism destination. Ten key parameters influencing beach tourism are assessed, including water depth, beach type and width, seabed material, vegetation, water clarity, currents, harmful marine life and freshwater availability. Results classify Pal Beach as 'Very Suitable' with a score of 2.82. The beach boasts features like shallow coastal waters, sandy white shores, ample width, good water visibility, coconut trees and gentle slopes catering to visitors. However, strong currents exceeding ideal speeds, the presence of stonefish and sea snakes, and limited onsite freshwater pose notable challenges needing mitigation for its sustainability. By analyzing tourism viability while identifying environmental constraints, this assessment contributes insights to guide the integrated management of emerging recreational destinations in Indonesia based on globally accepted principles of responsible, sustainable development.
Basic directions and possibilities of sustainable development of tourism from the aspect of economic indicators of sustainability - Mountains case study
The paper deals with the concept of sustainable tourism in mountainous, rural areas of Serbia and its economic indicators, i.e., the impact of economic indicators of sustainability on the local community, with the aim of pointing out the potential directions of tourism development. The research was conducted in selected rural areas of Zlatibor, Kopaonik, Stara Planina and Fruška Gora. Respondents expressed their opinion on the issue of sustainable tourism development, how sustainable tourism has contributed to the local community and the local population, which elements of sustainability have been fulfilled and in what way. It was concluded that residents of rural mountain destinations believe that truism directly and positively affects the sustainable development of rural destinations, thus confirming the initial hypothesis H that the economic indicators of sustainable tourism development provide a better quality of life for local communities.
Customer Intelligence and Customer Repurchase Behaviour in Hotels in South-West Nigeria
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</xml><![endif]--><!-- [if gte mso 10]> <![endif]-->This study examined the effect of customer intelligence on customer repurchase behaviour in hotels in South-West Nigeria. The model for the research was developed on the consequent variables of the study to test the research hypotheses. A total of 1972 copies of usable questionnaires were retrieved from customers of 160 conveniently sampled midscale and luxury hotels and used for analysis. Descriptive statistics were used to analyze the demographic elements while the One-Way ANOVA was utilized to reveal the statistical relationship between customer repurchase behaviour and the customer intelligence constructs. The linear regression model was employed to test the research hypotheses to determine significant associations and relationships between the consequent variables of the study. Results showed the effectiveness of the regression model in identifying relationships between the consequent variables, in which the four null hypotheses were rejected. The study concludes that a consideration of the factors that have a significant effect on the various dimensions of customer repurchase behaviour and the emergence of customer attrition and retention can help hotel organizations make better product marketing decisions. Recommendations include that hotels should ensure that their customer analysis is directly targeted to ensure the continuous retrieval of actual information that will directly influence business decisions