JOVIČIĆ, Dragoljub; VRANJEŠ, Marija; STANKOV, Biljana. GAINING COMPETITIVE ADVANTAGE IN THE GAS BOILERS MARKET OF VOJVODINA THROUGH INTEGRATED MARKETING COMMUNICATIONS. International Journal of Economic Practice and Policy, [S. l.], n. 1, p. 153–171, 2015. DOI: 10.5937/skolbiz1-8856. Dostupno na: https://asistent.ceon.rs/index.php/skolbiz/article/view/8856. Pristupljeno: 12 jul. 2026.