ĆIRIĆ, Saša. BRAND-RELATED MARKETING METRICS. International Journal of Economic Practice and Policy, [S. l.], v. 20, n. 2, p. 137–151, 2024. DOI: 10.5937/skolbiz2-47409. Dostupno na: https://asistent.ceon.rs/index.php/skolbiz/article/view/47409. Pristupljeno: 12 jul. 2026.