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Abstract
Globalization of business has created a worldwide market where companies from around the world make interactions. National cultures have a significant influence on the way companies do business, as well as on company’s market position. National culture influences the way managers interpret their environment, the types of organizational changes and employee motivation. Companies must perform more rigorous selection of workers, so as to employ a worker whose individual cultural values (that are formed under the influence of national culture) correspond to organizational culture of a company, improving the competitiveness of companies in the process.
Keywords
NATIONAL CULTURE
cultural dimensions
ORGANIZATIONAL CHANGE
management styles
cross-cultural
COMPETITIVENESS
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