1.
Ochkovskaya M, Butenina E, Nikitin S. Incorporating literary fiction in teaching "Brand Management" course - focus on consumer values. Serb J Management [Internet]. 2026 May 19 [cited 2026 Jul. 12];21(1):193-204. Available from: https://asistent.ceon.rs/index.php/sjm/article/view/57647