OCHKOVSKAYA, Marina; BUTENINA, Evgenia; NIKITIN , Stanislav. Incorporating literary fiction in teaching "Brand Management" course - focus on consumer values. Serbian Journal of Management, [S. l.], v. 21, n. 1, p. 193–204, 2026. DOI: 10.5937/sjm21-57647. Dostupno na: https://asistent.ceon.rs/index.php/sjm/article/view/57647. Pristupljeno: 12 jul. 2026.