STOJANOVIĆ, Anđelka; ĐORĐEVIĆ, Predrag; SHAPKOVA KOCEVSKA, Katerina; TAMBOVCEVA, Tatjana. From awareness to action: ranking EU countries by consumer readiness to adopt sustainable products using a hybrid M–M methodology. Serbian Journal of Management, [S. l.], v. 20, n. 2, p. 455–475, 2025. DOI: 10.5937/sjm20-60775. Dostupno na: https://asistent.ceon.rs/index.php/sjm/article/view/60775. Pristupljeno: 12 jul. 2026.