OTIENO, Geoffrey; KIRAKA, Ruth. Empowering lead users: Kenya’s three-part formula for fintech innovation success. Serbian Journal of Management, [S. l.], v. 20, n. 1, p. 247–265, 2025. DOI: 10.5937/sjm20-51183. Dostupno na: https://asistent.ceon.rs/index.php/sjm/article/view/51183. Pristupljeno: 12 jul. 2026.