Sažetak
Ovom studijom ispitujemo dinamiku korišćenja društvenih mreža (DM) među adolescentima u Srbiji, fokusirajući se na njihove navike u korišćenju, afektivne doživljaje i komunikacione preferencije. Podaci su prikupljeni putem onlajn ankete sprovedene početkom 2023. godine na uzorku od 391 adolescenta (63.9% devojčica; Muzrast = 16.09 godina, SD = 1.36). Kroz analizu podataka iz upitnika i kvalitativnu analizu sadržaja, istraživanje proučava angažovanost adolescenata na različitim društvenim mrežama, među kojima se izdvaja Instagram kao najčešće korišćena platforma. Fokusom na složene perspektive i doživljaje onlajn i uživo komunikacije, studija pokazuje da, iako onlajn komunikacija pruža praktičnost i efikasnost, interakcija uživo se vrednuje zbog emocionalne dubine i transparentnosti. Rezultati upitnika o učestalosti i vrstama aktivnosti na društvenim mrežama, kao i pratećim afektivnim iskustvima, ukazuju na postojanje tri grupe korisnika društvenih mreža među adolescentima iz našeg uzorka: „DM balanseri“, „DM entuzijasti“ i „DM ambivalenti“. Svaka od ovih grupa pokazuje specifične obrasce korišćenja društvenih mreža i afektivnih doživljaja, naglašavajući raznovrsne načine na koje adolescenti komuniciraju u onlajn okruženju. Istraživanje ističe potrebu za detaljnim longitudinalnim studijama adolescentnog onlajn ponašanja, ukazujući na potencijalne pravce budućih istraživanja.
Ključne reči
Onlajn komunikacija
Komunikacija uživo
Afektivna iskustva tokom korišćenja društvenih mreža
Adolescenti
Reference
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