KUTLU, Mustafa Bilgehan. MAPPING MULTIPLE BRAND-CELEBRITY CONGRUENCE WITH OVERALS: AN EVIDENCE FOR THE MEANING TRANSFER MODEL. Journal of process management and new technologies, [S. l.], v. 10, n. 1-2, p. 33–51, 2022. DOI: 10.5937/jpmnt10-37184. Dostupno na: https://asistent.ceon.rs/index.php/jouproman/article/view/37184. Pristupljeno: 12 juli. 2026.