Paunovic I, Mamula T. STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET. Jour Proc Manag New Tech [Internet]. 2023 Jun. 18 [cited 2026 Jul. 12];11(1-2):57-6. Available from: https://asistent.ceon.rs/index.php/jouproman/article/view/44579