SINANI, Arjola; GODOLJA, Majlinda. OPTIMIZING FORECASTING STRATEGIES: EVALUATING HOLT-WINTERS MODELS FOR HOTEL RESERVATION TRENDS. Journal of process management and new technologies, [S. l.], v. 12, n. 3-4, p. 42–50, 2024. DOI: 10.5937/jpmnt12-52110. Dostupno na: https://asistent.ceon.rs/index.php/jouproman/article/view/52110. Pristupljeno: 12 jul. 2026.