PAUNOVIC, Ivan; MAMULA, Tatjana. STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET. Journal of process management and new technologies, [S. l.], v. 11, n. 1-2, p. 57–67, 2023. DOI: 10.5937/jpmnt11-44579. Dostupno na: https://asistent.ceon.rs/index.php/jouproman/article/view/44579. Pristupljeno: 12 jul. 2026.