Paunovic, I., & Mamula, T. (2023). STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET. Journal of Process Management and New Technologies, 11(1-2), 57-67. https://doi.org/10.5937/jpmnt11-44579