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Vol. 15 No. 1 (2017)
Vol. 15 No. 1 (2017)

NEW PREMIUM CARS SALES PROMOTION BASED ON THE SYSTEM OF PRE-OWNED CARS SALES TO LOYAL CUSTOMERS

DOI: 10.5937/jaes15-11481
Mark Evgenyevich Koryagin
Kemerovo State Agricultural Institute image/svg+xml
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Published

2016-12-27

Section

Original Scientific Paper

How to Cite

[1]
M. E. Koryagin, “NEW PREMIUM CARS SALES PROMOTION BASED ON THE SYSTEM OF PRE-OWNED CARS SALES TO LOYAL CUSTOMERS”, JAES, vol. 15, no. 1, Dec. 2016, doi: 10.5937/jaes15-11481.
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Abstract

The decline in sales of new cars in Russia leads to the necessity for a more complicated procedure connected with the sale of pre-owned cars. Creating a sequence of premium brand pre-owned cars purchasing and selling will lead to an increase in new car sales and increase customers` loyalty. A mathematical model of the formation of car purchase and transaction chains is proposed. The developed program module allows to create the required number of transaction chains based on customers` requirements. A numerical example demonstrating the effectiveness of the module for the regional car dealerships is provided.

Keywords

Sales promotion
Decision tree
Premium brand
Car dealer
DOI: 10.5937/jaes15-11481
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