Abdulraheem M, Imouokhome EO, Abdulsalam TA. DIGITAL MARKETING FACTORS AND BUYING BEHAVIOUR IN THE FASHION INDUSTRY: EVIDENCE FROM GEN Z CONSUMERS IN AFRICA. EkoPogl. [Internet]. 15. Maj 2025. [citirano 12. Juli 2026.];27(1):1-42. Dostupno na: https://asistent.ceon.rs/index.php/ekopogl/article/view/51541