ABDULRAHEEM, Mulikat; IMOUOKHOME , Ebun Omoniyi; ABDULSALAM, Tajudeen Alaburo. DIGITAL MARKETING FACTORS AND BUYING BEHAVIOUR IN THE FASHION INDUSTRY: EVIDENCE FROM GEN Z CONSUMERS IN AFRICA. Ekonomski pogledi, [S. l.], v. 27, n. 1, p. 1–42, 2025. DOI: 10.5937/ep27-51541. Dostupno na: https://asistent.ceon.rs/index.php/ekopogl/article/view/51541. Pristupljeno: 12 juli. 2026.