[1]
M. Abdulraheem, E. O. Imouokhome, and T. A. Abdulsalam, “DIGITAL MARKETING FACTORS AND BUYING BEHAVIOUR IN THE FASHION INDUSTRY: EVIDENCE FROM GEN Z CONSUMERS IN AFRICA”, EkoPogl., vol. 27, no. 1, pp. 1–42, May 2025, doi: 10.5937/ep27-51541.