IMPORTANCE OF LOCAL CULTURE IN ADVERTISING: CASE OF SERBIA. Heritage, [S. l.], v. 32, n. 56, 2022. DOI: 10.5937/bastina32-36823. Dostupno na: https://asistent.ceon.rs/index.php/bastina/article/view/36823. Pristupljeno: 12 jul. 2026.